BUA - A New Look
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Here we have a brochure from British United Airways from 1967

The aim of the brochure was to publicise their new livery to the world, the front cover to the left, is black and white in real life and extremely plain.

I can only think the aim was to accentuate the differences from the old livery to the new livery.

The inside page is down below and somewhat more colourful.

This way